Vietnam market outlook 2020

CBRE Vietphái nam Leads the Market in Real Estate Consulting in Vietnam

On October 24th, 2018, CBRE was ranked as the top real estate consulting company globally for 54 different categories across North America, Latin America, Europe, Africa, và Asia Pacific at the Euromoney Award - one of the most prestigious awards in the real estate industry.

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In Asia Pacific, CBRE received 11 major awards including:

- Vietnam: Agency - Letting/sales- Vietnam: Research- Vietnam: Overall- Australia: Research- Australia: Overall- India: Overall- Japan: Agency - Letting/sales- Japan: Overall- Singapore: Agency - Letting/sales- Singapore: Property Value- Singapore: Overall

Mr. Steve sầu Swerdlow, Chief Executive sầu Officer of CBRE Asia Pacific stated: “The diversity và reach of our Asia Pacific platform continues to lớn receive sầu consistent recognition from the industry and most importantly, our clients. At the center of this proud achievement remains our people, who continue khổng lồ deliver the world-class services expected of CBRE in Asia Pacific each và every day.”

This year also marked also a significant milestone for CBRE Vietphái mạnh - our 7th consecutive sầu year as the leading real estate consulting company in Vietnam, as named by Euromoney, for three categories:

- Agency – Letting/Sales- Retìm kiếm - Overall

Ms. Dang Phuong Hang, Managing Director of CBRE Vietnam, shared: “CBRE is deeply knowledgeable about the Vietphái mạnh real estate market, because of our world-class experts. This allows us the ability to provide the most critical & accurate information to our clients, thereby committing our best lớn fully meet any & all consulting needs".

With 15 years of experience in the Vietnam giới market & the highest awards in the real estate industry for the past 7 years, CBRE Vietphái nam is continually developing và always striving to lớn be better than the rest.

CBRE Vietphái mạnh is Led by:

Ms. Dang Phuong Hang, Managing Director of CBRE Vietnam giới Ltd., with more than 23 years of real estate experience;

Ms. Duong Thuy Dung, Senior Director Professional Services, with more 11 years attached khổng lồ CBRE in collaboration with more than 320 national và international clients;

Ms. Nguyen Hoách An, Branch Director of the Hanoi Office, handles more than 300 customers in the North and Central of Vietnam;

Mr. Richard Colville, Director and National Business Line Leader - Asmix Services, has managed more than 86 projects with 2.5+ million square of real estate floors;

Ms. Ho Thi Klặng Oanh, Director of Valuation và Advisory Service & National Business Line Leader, with more than trăng tròn years in industry & in collaboration with CBRE, has evaluated more 3000 real estate projects;

Mr. Le Trong Hieu, Director of Office Services National Business Line Leader, is the manager of more than 50 large-scale projects with over 1 million square meters of office & industrial real estate.


With a team of over 700 leading experts in Vietnam, CBRE allows clients to reach their optimal benefits & cash flow with their investments, achieve advance profitability, và reduce risk lớn the lowest màn chơi in a volatile business environment. CBRE serves clients with high-class international standards.

The Euromoney Property Awards is a prestigious award that was initiated in 1992 & takes place annually, aiming to lớn survey the performance of real estate consultants, developers, investment managers, & banks around the world khổng lồ identify the best in the industry. Industry professionals from more than 75 countries participated in this year’s survey.

For more information on the 2018 Euromoney Real Estate Awards, please go to

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 và S&P. 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on năm nhâm thìn revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through more than 450 offices (excluding affiliates) worldwide. CBRE offersa broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal & valuation; property leasing; strategic consulting; property sales; mortgage services & development services. Please visit our website at

Image source: cbrevietphái mạ

You’ve seen us dishing out Saigon-centric features, news, reviews and the occasional dirty joke since November năm ngoái. But who’s behind this 16-page “rag”? Who’s grinding away và ripping their hair out minutes before the pages hit print? Who’s going out lớn personally distribute their creation inkhổng lồ the hands of thousands of working Saigonese? This issue we decided lớn reveal the faces behind the names. Next time you see them out, wave sầu hello and get an autograph.



Aleks is the content manager of and #iAMHCMC, overseeing the company’s print và online products. Studying journalism in New York City, he has been copywriting and editing for seven years. In 2014, Aleks founded his own sale business based in New York, focusing on nội dung creation and social media kinh doanh. When the company disbanded, he began traveling Asia & landed in Ho Chi Minch City on a chance flight. Two days later he began working with Aleks enjoys networking, ice cream, learning Vietnamese & the occasional whiskey.



Zoe is a 22 year old copywriter và illustrator who has lived all over the world. She single-handedly created the brand concept for #iAMHCMC. Born in the UK, Zoe"s family moved to lớn Sydney, nước Australia when she was little và she continued her schooling there. At age 18 she left Australia, without a degree, lớn travel & freelance as a writer và artist. Now, almost four years later, Zoe is still on the road, working as illustrator và gmail marketer for As well as her work, Zoe likes khổng lồ sleep, savour Italian coffee và experiment in the kitchen with weird Vietnamese vegetables.

Keith Hancock


Following a highly successful 25-year career as a singer/songwriter and musician, Keith pulled out of the rat race and moved to Southeast Asia in 2008. He has lived in Xứ sở nụ cười Thái Lan, Cambodia & now Ho Chi Minc City since early 2013. Keith has had work published in magazines and websites in the UK, Europe, USA, nước Australia và Asia. He has written for the BBC và has appeared on TV & radio in many different countries. His great loves are music và travel, he owns and writes for Southeast Asia travel site



Hannah arrived to lớn Vietnam on a whim one year ago for a Graphic Design position. Before this, she had spent time volunteering with children & animals in Zimbabwe. Upon return to lớn Norway she realised she wasn’t done exploring the world & set off lớn find her new adventure that turned out to be here in Saigon. From GD Intern khổng lồ her current job as Project Coordinator, she has found the path she wants lớn continue with. Hannah travels around Southeast Asia whenever she has a chance. When she’s not travelling she likes khổng lồ spkết thúc time on her balcony in Thao Dien with a glass of wine (or two).



Patrichồng Gaveau is the owner & creator of, Vietnam"s leading travel information provider, và editor-in-chief of #iAMHCMC. A native sầu of Africa, he is a French citizen. Patrichồng followed the WICE (World Leisure International Center of Excellence) Master program of Social Science of Leisure, Tourism và Environment at Wageningen University (Holland). He graduated with Honours from Aix / Marseille II with a master"s degree in Economics và the Finance of Tourism (France). He is currently living in Ho Chi Minh City with his Vietnamese wife và has two beautiful daughters.

Understanding Vietnamese workplaces is vital for integration và success. Of course, the following are generalisations & stereotypes, but they indicate the behaviours that are fostered in most companies:

- Men continue lớn dominate the Vietnamese business world, though things are changing.

- Women working in Vietnam traditionally occupy lower-status jobs, but they tend lớn work harder.

- Most men are able to work with foreign women in more senior roles và will treat them equally.

- Status is an important aspect of Vietnam’s business world and society. It is achieved not through age alone but also through education.

- Companies function in a hierarchical manner.


- Generally speaking, the older generation is more loyal than the younger generations.

- Decisions are made at the top & the decision maker is often the oldest, though this is also changing.

- Vietnamese are respectful of their colleagues, especially those senior in age.

- Business relationships take time lớn develop as Vietnamese prefer to get to lớn know their foreign counterparts before conducting business.

- Vietnamese names start with the surname followed by the middle and lastly the first name. It is important lớn use titles whenever possible.

- When referring to lớn one another, Vietnamese people will use the appropriate title followed by the first name.

- The nap after lunchtime is a cultural norm & is counted as part of the total working hours. It raises staff efficiency, allowing them to return to work refreshed & refocused.

- It is comtháng for senior managers to be out of the office enhancing their ‘personal’ relationships & conducting ‘social’ intercourse on a daily basis.

- Disregard of personal responsibility and accountability is a major problem. You cannot rely on diplomas alone lớn establish someone’s competency.

- Trying lớn reduce work pressure & creating a friendly and relaxing office atmosphere is great.

- Vietnamese institutions often vị not select the best và brightest, but rather their family members or closest friends.

- Business relationships are relatively formal.

- Disagreements are handled in a subtle manner, & if you adopt this, you will likely find it effective.


- Chatting or sharing a snack with colleagues is part & parcel of office life.

- Most Vietnamese would benefit from coaching in phone manners when introducingthemselves on the phone.

- If a colleague (or a colleague’s family member) is siông chồng, Vietnamese people will take the time to lớn visit, usually bringing along a small gift.

- Vietphái nam is well known for its disciplined, hard-working và fast-learning population. Still, sometimes you may need to lớn repeat things more than once. Make sure your message is well understood.

- Rethành viên that family is very important here, & you should enquire from time to lớn time about your colleagues’ families.

Photos by: shutterstock

What are the cases in which a foreigner can obtain a temporary resident thẻ in Vietnam?

- He/she is thành viên of diplomatic missions, consular offices, representative offices of international organisations of the UN, intergovernmental organisations in Vietphái nam, or the spouse, child under 18 years of age, housemaid that comes along during his/her term of office. In this case, he/she will be issued with a temporary resident card NG3.

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- He/she has a visa of type LV1, LV2, ĐT, NN1, NN2, DH, PV1, LĐ or TT. In these cases, he/she will be issued a temporary residence thẻ NG3.

What do the codes of comtháng visa types in Vietnam giới mean?

NG3: Issued to members of diplomatic missions, consular offices, representative offices of international organisations affiliated with the UN, representative sầu offices of intergovernmental organisations & their spouses, children under 18 years of age, & housemsida during their term of office.

LV1: Issued lớn people who come lớn work with units affiliated with Vietnam’s Communist Party; the National Assembly, the government, Central Committee of Vietnamese Fatherl& Front, the People’s Supreme Court, the People’s Supreme Procuracy, State phân tích và đo lường Agency, ministries, ministerial agencies, governmental agencies, the People’s Councils, the People’s Committees of provinces.

LV2: Issued lớn people who come khổng lồ work with socio-political organisations, social organisations, Vietnam Chamber of Commerce & Industry.

ĐT: Issued khổng lồ foreign investors in Vietphái mạnh và foreign lawyers practising in Vietnam.

DH: Issued to lớn people who come to study or serve sầu internships.

V1: Issued to journalists who have sầu permanent residency in Vietnam.

: Issued to people who come lớn work.

TT: Issued to foreigners who are parents, spouses or children under 18 years of age of foreigners issued with LV1, LV2, ĐT, NN1, NN2, DH, PV1, LĐ visas, or foreigners who are parents, spouses or children of Vietnamese citizens.


What are the documents needed to lớn obtain a temporary resident card in Vietnam?

The main required documents needed for the temporary resident thẻ are:

- A written request from the inviting entity- A declaration bearing a picture - The passport- Papers proving your status (such as: Proof of residence registration with ward police where the applicant lives; Work permit (if applicable); Certificate, business registration certificate, licence of establishment of representative office, company branch (including announcement of activation), certificate of seal registration. In the case of family members, proof of relation can include a marriage certificate, birth certificate, or family book).

chú ý that any papers that are not in Vietnamese must be translated and notarised or legalised according lớn Vietnamese regulations.

Where can you apply for a temporary residence card?

According to the 2015 Immigration Law, an application for the NG3 temporary residence card must be made to the competent authority of the Ministry of Affairs while applications for other types of temporary residence thẻ must be made at the immigration authority in the same administrative sầu division in which the inviting entity is based or residing.

Therefore, for other temporary residence cards than NG3, your documents need to be filed with the Immigration Department. The government fee varies according lớn the duration of the temporary resident card, such as: one year: US$80; one khổng lồ two years: US$100; two lớn three years: US$1đôi mươi.

How long does it take to obtain a temporary resident thẻ in Vietnam?

Theoretically, the time frame for processing is between five & seven working days.

What is the address of public authority that you need lớn know khổng lồ obtain immigration papers?

As the world’s largest tìm kiếm engine, Google has long been an essential part in any khách sạn or restaurant’s online sale strategy. Listing your business on Google My Business, filling it with chất lượng photos and information và gathering good review và ratings is a clear first step in creating an online presence.

But with an exciting new development announced earlier this month, the importance of a good Google presence for your hotel, resort or restaurant is greater than ever. The 20th century information giant is now threatening khổng lồ overthrow TripAdvisor and Expedia as the world’s biggest và most comprehensive travel agent. So what exactly is Google doing, and why should you want khổng lồ know?


Google has developed a shiny new tìm kiếm function for Mobile browsers called Google Destinations, designed to lớn make the process of researching & planning a trip easier & more intuitive. The search function compiles information from across Google’s existing platforms - Google+, Maps, Google My Business, etc. as well as basic web nội dung khổng lồ create an app-like encyclopedia of information before any other search results are listed. All users have sầu to vị is type a destination name plus “destination” inkhổng lồ the search bar, e.g. “Vietnam destination”. The software is anticipated on desktop later this year but is currently exclusively for di động searches. As Google notes, the smartphone is changing the face of mạng internet use with more and more people relying on it, especially travellers.

The function includes a Lonely Planet-esque array of destination-specific details, as well as flight costs, hotel & restaurant suggestions, a general overall budget calculator and a number of other useful features all in one place. With this much information in one, easy khổng lồ use interface, Google Destinations represents a big new step for online travel agents.

Google’s new move sầu makes it the most comprehensive online travel agent on the mạng internet, and with its already great reputation it’s potential lớn reach vast numbers of potential customers world-wide is well worth investing in. Let’s break it down:

Source: – Photo: Mister G.C.

1. Google knows

We all know the online stalking-power of Google, but few of us really understand the real amount và range of information that the super-tìm kiếm engine knows about its users & their interests. With data on past searches, past advert interactions, past website views, past keyword and much more, Google is able to lớn connect customers with specific information tailored to their specific protệp tin. The destinations selected, the budget, the type of khách sạn - it all comes down to what Google already knows about the person searching - Google selects the information to show based on what the person is interested in, and what your business offers.

Source: – Photo: Prayitno

For example, if a middle-aged lady who routinely stays in 5-star hotels, travels mainly khổng lồ big, economic hubs, takes interest in shopping và likes lớn fine-dine, typed “Vietphái nam destination” inkhổng lồ Google, she would be given a danh sách of the bigger cities in the country, classy restaurants, the country’s best hotels and resorts, where khổng lồ shop, what lớn buy, etc. But if the same tìm kiếm was made by a young, budget backpacker, they would return very different results.

2. Google is the middle-man

Given the cấp độ of insight mentioned above sầu, it is now even more important that you focus on listing your business correctly with the right target market in mind, & getting as many people as possible to Đánh Giá you on Google. Google is not just a big-brother, it is your middle-man. It’s the virtual agent that connects you with your potential customers. Build your Google reputation as a business with a specific market, ayên ổn & values, và watch as Google targets your customers for you.


3. Google is your reputation

Another element lớn being found on Google Destinations is rating - the more nhận xét you have, the better they are và the higher your rating is, the higher up on the menu you will be. Since this super search engine is so well known & trusted, a unique listing và collection of Đánh Giá on the platform guarantees you a similar reputation - arguably a more valuable asphối than any TripAdvisor profile.

So How Do You Get on Board?

The only way to lớn be involved in Google Destinations is khổng lồ advertise on Google. The company has made it clear that this feature is primarily a B2C based resource designed khổng lồ make travel easier và more profound for its tìm kiếm engine users. It is not a partner-fueled or advertising service. As such, the development hinges on Google’s existing relationships with hotels, airlines & OTAs that are listed with it. So the key to maximising your impact with Google is lớn get on Google my Business now (it’s free), & get reviewed!

Another super important thing that all businesses should start considering is their choice of từ khóa. Google Destinations revolves around a number of keyword relating khổng lồ location and activity, so it’s definitely a good plan to lớn start prioritising these particular keyword in your SEO optimisation. This will give you a higher chance of being listed on the first page of website results underneath the Google Destinations section, if you scroll down, và will also affect your rank on the Destinations section itself. The keyword include “destination”, “travel”, “hiking”, “skiing”, “surfing”, “beaches” and “tourist attractions”. Google then filters results according to their interest & location. If your business is related to lớn any specific interest, chances are there is a từ khoá. Test it on your phone, & invest in some specialised SEO.

To paraphrase William Shakespeare’s line from Twelfth Night, some are born leaders, some achieve leadership qualities, & some have sầu leadership thrust upon them.

One thing that great leaders all have sầu in common however is the ability lớn find solutions in the time it takes others lớn figure out that there is a problem. This is not some kind of magic. It is purely having the knowledge that experience brings. There are though, certain traits that mix leaders apart from the rest. The ability khổng lồ isolate problems and the courage và confidence lớn act, are certainly examples. People skills of course are tremendously important.

So what are the 10 Steps khổng lồ Great Leadership?

1. Leading by Example


There can be no more demoralising thing than watching your trùm vì the very things that they have criticised you for in the past. It is so important to lớn remain constant khổng lồ the standards that you set others. Your workers will see that you practice what you preach & will certainly take constructive criticism more easily.

2. Empowering Staff


The great advantage of being a leader is that you have others to lớn vị jobs for you that are too difficult for you to lớn fit into lớn your busy schedule. It is however one thing to lớn have staff và another thing altogether letting them take the helm. As a great leader you will need the ability to trust the judgement you made when interviewing personnel in the first place.

3. Swift Decision Making

Time spent procrastinating over an issue can sometimes lead to lớn a missed opportunity. Quite often the first solution that springs lớn your mind is the right one. As a leader you have to lớn learn to lớn trust your gut. Of course, sometimes you will make mistakes. But as experience is gained the percentage of times that you get it right will increase.

4. Remaining Accountable for Decisions

Expecting your workforce to be accountable for their actions doesn’t carry any weight unless you judge yourself by those same standards. You have sầu to make decisions every day, & you have lớn st& by them. By all means allow yourself a pat on the back for a great decision, but at the same time take it on the chin when things don’t go so well.

5. Great Time Management


This is one of the most common factors in management failures. The inability to compartmentalise one’s workload is often cited as the most common failure of business leaders. Great leaders have sầu to learn khổng lồ bởi vì this almost instinctively. Stay disorganised & your work day will seem far too short or too long. Put systems in place khổng lồ manage your tasks and you will become far more productive.

6. Breaking Down the Comfort Zone

A good leader will constantly challenge their workforce to push beyond perceived limits và think outside the box. When people stop pushing, they stop growing and when that happens development comes khổng lồ a stop. A good trùm will keep his workers on their toes, constantly looking to improve sầu for the betterment of themselves và the company.

7. Being Open lớn Offers of Help


Notoàn thân of course knows everything, and leaders are no exception to this. There will be times when you find yourself faced with a problem for which you can see no solution. Never be afraid to ask your staff for help. Everyone has had different life experiences and can be a useful resource when needed. Good leaders allow themselves a little humility & ask for help.

8. Correct Allocation of Talent

Really good leaders will have already recognised which particular strengths a thành viên of the workforce has. It is then a matter of matching their skill sets lớn the job in hvà.

9. Explaining Requirements Clearly

It is one thing you knowing what is to be done, it is another entirely getting that message across. So many people are great at what they vì chưng but not too clever when it comes to sharing that knowledge. Good leaders need khổng lồ be good communicators. When you explain something to a thành viên of your staff, make sure that you know that they know what you meant.

10. Great Leaders Are Great Teachers


It is never OK lớn stop teaching your staff. So many times you will hear that someone is so busy they can longer spare the time lớn teach their staff. However teaching your staff correctly & continually will gain you time, not cost you.

For business leaders these are the things that separate them from the rest. Successful leaders bởi not simply arrive sầu where they are by accident. These are the traits that make them who they are và where they are.