Impressum facebook là gì

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must discthua their identities và tương tác information in an impressum.

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Read on lớn find out what an impressum is, whether or not you need one, & how lớn create an impressum for Facebook.

Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required to be put on published online and print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “khổng lồ impress or khổng lồ engrave.” The closest English equivalents to lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Teletruyền thông media Act, you need an impressum if you operate a commercial trang web (including business social media pages) in Germany, Austria, or Switzerl&, regardless of whether you have a .de domain name or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive sầu and required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According khổng lồ the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, email address)Business registration information (including register name và registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information & legal identification numbers. Facebook allows users to input đầu vào up to 2,000 characters for their impressum, after which the text is shortened, và a link to the complete impressum is added.

Facebook’s Pages, Groups, and Event Policies require page administrators lớn obey all applicable laws & regulations. This means if you’re subject lớn the Teletruyền thông Act, Facebook requires you to include an impressum on your page.

Impressum Facebook Examples

There are different ways to lớn write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, tương tác information, business register name và number, và VAT ID. They provide additional liên hệ information & resources for users who want khổng lồ find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business mô tả tìm kiếm và impressum. Although they have a relatively short impressum, they provide the required business và liên hệ information.


You can vary the length of your impressum và the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business mô tả tìm kiếm và impressum. They provide information about their staff & business, along with links lớn their full impressum, privacy policy, & Instagram page (not pictured).

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Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum lớn your website’s full imprint or impressum page for your users’ convenience.

How to lớn Add an Impressum on Your Facebook Page

Here’s how khổng lồ add an impressum to lớn your Facebook page:

Cliông xã Pages in the left menu of your News Feed.Go to lớn your Page and click Edit Page Info.Scroll down to the More section and enter your business information in the Impressum field.Clichồng Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Chechồng out the impressum samples below to get ideas of how khổng lồ format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and contact information for their Switzerlvà office. They also provide liên hệ information for their US office for US users.


It’s a good practice for multinational companies with English websites to post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, and provides company details including the CEO’s name, business address, liên hệ information, and business registration information.


Follow this example by identifying who manages or owns your website. If your website is maintained by a third-các buổi tiệc nhỏ organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability & privacy disclaimers in addition to lớn their impressum. They also provide information about the third-buổi tiệc ngọt organization that developed their trang web.


Like in the example, you can choose to include your impressum in your disclaimer, or simply provide a links to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is & how to lớn create one, let’s revisit what you need lớn know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerlvà.A standard impressum text includes names of the business/trang web owner, business tương tác information, và any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

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Finally, display your impressum in conspicuous places on your website or Facebook page to lớn comply with German laws.

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